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Determinants of consumers’ intention to adopt mobile banking services in Zimbabwe

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Published in 2017 at "International Journal of Bank Marketing"

DOI: 10.1108/ijbm-07-2016-0099

Abstract: Purpose The purpose of this paper is to investigate the determinants of consumers’ intention to adopt mobile banking services in Zimbabwe. Design/methodology/approach A survey of 232 bank customers was conducted in Chinhoyi, Zimbabwe, using a… read more here.

Keywords: mobile banking; adopt mobile; intention adopt; banking ... See more keywords