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Published in 2017 at "International Journal of Bank Marketing"
DOI: 10.1108/ijbm-07-2016-0099
Abstract: Purpose The purpose of this paper is to investigate the determinants of consumers’ intention to adopt mobile banking services in Zimbabwe. Design/methodology/approach A survey of 232 bank customers was conducted in Chinhoyi, Zimbabwe, using a…
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Keywords:
mobile banking;
adopt mobile;
intention adopt;
banking ... See more keywords