The serving temperature effect: Food temperature, expected satiety, and complementary food purchases
Sign Up to like & getrecommendations! Published in 2021 at "Appetite"
DOI: 10.1016/j.appet.2020.105069
Abstract: We show that the temperature at which foods and beverages are served impacts consumers' complementary purchases, defined as additional foods and beverages purchased for a consumption episode. Across a series of studies, including field studies… read more here.
Keywords: effect food; temperature; serving temperature; complementary food ... See more keywords