Disentangling the interactions within and between servitization and digitalization strategies: A service-dominant logic
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DOI: 10.1016/j.ijpe.2021.108175
Abstract: Abstract Although both servitization and digitalization have been shown to contribute to a manufacturer's performance, how the two strategies interact in affecting firm performance has been largely under-investigated. By adopting the service-dominant logic, this study… read more here.
Keywords: service dominant; servitization digitalization; performance; servitization ... See more keywords