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Published in 2020 at "Industrial Marketing Management"
DOI: 10.1016/j.indmarman.2020.06.005
Abstract: Abstract Although current literature indicates that openness and collaboration are crucial for success in an innovative servitization solution within interorganisational servitization projects, research is limited compared to that on product and technology innovation projects. Moreover,…
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Keywords:
innovation projects;
servitization innovation;
servitization maturity;
innovation ... See more keywords