Framing the servitization transformation process: A model to understand and facilitate the servitization journey
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DOI: 10.1016/j.ijpe.2019.07.036
Abstract: Abstract The concept of servitization is well established in the literature, and yet the processes of organisational change that manufacturers undergo to compete through services have received much less attention. Therefore, this paper develops a… read more here.
Keywords: servitization journey; process; servitization; model ... See more keywords