Different roads to servitization success – A configurational analysis of financial and non-financial service performance
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DOI: 10.1016/j.indmarman.2019.06.004
Abstract: Abstract Much servitization research is ambiguous regarding its conceptualization of servitization success and the results are often inconclusive or even contradictory. The present study argues that this is because servitization success is understood best as… read more here.
Keywords: service; servitization; financial non; non financial ... See more keywords