Expected Socioeconomic-Status-Based Discrimination Reduces Price Sensitivity Among the Poor
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DOI: 10.1177/00222437221097100
Abstract: Low-socioeconomic-status (SES) consumers tend to be more price sensitive than their high-SES counterparts. Nonetheless, various economic-related burdens, such as mobility costs and lack of information, often hinder their ability to attend to scarcity—a phenomenon called… read more here.
Keywords: ses consumers; socioeconomic status; price sensitivity; price ... See more keywords