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Published in 2018 at "Journal of Destination Marketing and Management"
DOI: 10.1016/j.jdmm.2018.01.007
Abstract: Abstract The aim of this paper is to research the linguistic strategies used in the official tourism websites of the seventeen Spanish Autonomous Communities for destination management, marketing and branding. The seventeen webpages have been…
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Keywords:
tourism;
websites seventeen;
official tourism;
analysis ... See more keywords