The 'mental topography' of the Shanghai city brand: A netnographic approach to formulating city brand positioning strategies
Sign Up to like & getrecommendations! Published in 2017 at "Journal of Destination Marketing and Management"
DOI: 10.1016/j.jdmm.2016.12.005
Abstract: Abstract Research has documented that social media facilitated word-of-mouth has become the most influential city brand communication channel. This online ethnography of the the Shanghai city brand experience applies a predetermined, 16-dimensional construct as the… read more here.
Keywords: topography; brand positioning; city; brand ... See more keywords
The Mitigation Effect of Park Landscape on Thermal Environment in Shanghai City Based on Remote Sensing Retrieval Method
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DOI: 10.3390/ijerph19052949
Abstract: The mitigation effects of park green space on Urban Heat Island (UHI) have been extensively documented. However, the relative effects of the configuration of park components on land surface temperature (LST) inside the park and… read more here.
Keywords: shanghai city; area; landscape; park ... See more keywords