The Effects of Cultural Differences on Consumers’ Willingness to Share Personal Information
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DOI: 10.1177/10949968221136555
Abstract: Consumer information is an increasingly valuable resource in the digitally interconnected modern world. Globally, the number of firms collecting and exploiting consumer information to optimize their marketing efforts is increasing rapidly. The authors determine how… read more here.
Keywords: information; personal information; share personal; willingness share ... See more keywords