Shared social identity in leadership.
Sign Up to like & getrecommendations! Published in 2018 at "Current opinion in psychology"
DOI: 10.1016/j.copsyc.2018.08.006
Abstract: In this paper we review recent evidence on the social identity model of leadership. First, we explain how this model is rooted in the social identity approach in social psychology and, specifically, the notion that… read more here.
Keywords: social identity; identity leadership; identity; psychology ... See more keywords
The effects of augmented reality mobile app advertising: Viral marketing via shared social experience
Sign Up to like & getrecommendations! Published in 2021 at "Journal of Business Research"
DOI: 10.1016/j.jbusres.2020.08.034
Abstract: Abstract Augmented reality (AR) tools can increase the effectiveness of traditional marketing approaches. This study tests the effectiveness of AR advertising in the specific context of holiday mobile app marketing. Applying the experience economy framework… read more here.
Keywords: marketing; augmented reality; experience; social experience ... See more keywords
The social curse: Evidence for a moderating effect of shared social identity on contagious stress reactions
Sign Up to like & getrecommendations! Published in 2020 at "Psychoneuroendocrinology"
DOI: 10.1016/j.psyneuen.2020.104896
Abstract: Contagious stress describes the transmission of a stress response from a distressed individual (target) to an uninvolved observer. Building on social identity theory, we hypothesize that a shared social identity between the observer and the… read more here.
Keywords: stress; social identity; stress reactions; contagious stress ... See more keywords
Does Shared Social Disadvantage Cause Black–Latino Political Commonality?
Sign Up to like & getrecommendations! Published in 2018 at "Journal of Experimental Political Science"
DOI: 10.1017/xps.2018.15
Abstract: Shared social disadvantage relative to Whites is assumed to motivate inter-minority political behavior but we lack causal evidence. Using a survey experiment of 1,200 African Americans, we prompt respondents to consider group social position when… read more here.
Keywords: social disadvantage; political commonality; latino; shared social ... See more keywords