Optimal pricing strategy of a bike-sharing firm in the presence of customers with convenience perceptions
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DOI: 10.1016/j.jclepro.2019.119905
Abstract: Abstract In the bike-sharing industry, convenience is a critical factor that impacts customers’ travel behavior and bike-sharing firms’ profits. In this paper, we investigate how a bike-sharing firm should develop its pricing strategy when its… read more here.
Keywords: hassle costs; sharing firm; bike sharing; pricing strategy ... See more keywords