Sharing Reward Program Based on Face Consciousness in Social Media
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DOI: 10.2147/prbm.s362920
Abstract: Purpose In social marketing, sharing reward program (SRP) is a common way to improve the marketing effect. However, few studies have explored the impact of consumers’ self-presentation and face consciousness on enterprise SRP. This study… read more here.
Keywords: consciousness; srp; reward program; face consciousness ... See more keywords