Customization and augmentation of experiences through mobile technologies: A paradigm shift in the analysis of destination competitiveness
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DOI: 10.1177/1354816618806428
Abstract: Happiness and subjective experiences receive growing attention in the business and economic literature as a central force that determines consumer satisfaction. This process is supported, to a great deal, by technological developments in the form… read more here.
Keywords: shift analysis; analysis; destination competitiveness;