Consumer shift behavior from conventional to Islamic banking: decision-making analysis through AHP
Sign Up to like & getrecommendations! Published in 2024 at "Journal of Islamic Marketing"
DOI: 10.1108/jima-02-2023-0036
Abstract: Purpose This study aims to investigate the comparative importance of factors influencing the customer shift behavior from conventional to Islamic banking for consumer finance in Pakistan. Design/methodology/approach First, a comprehensive analysis of the existing literature… read more here.
Keywords: shift behavior; consumer; banking; conventional islamic ... See more keywords