How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework
Sign Up to like & getrecommendations! Published in 2019 at "Journal of Marketing"
DOI: 10.1177/0022242919825649
Abstract: Highlighting the important role of marketing in encouraging sustainable consumption, the current research presents a review of the academic literature from marketing and behavioral science that examines the most effective ways to shift consumer behaviors… read more here.
Keywords: shift consumer; literature; consumer behaviors; framework ... See more keywords
E-quality services: A paradigm shift for consumer satisfaction and e-loyalty; Evidence from postgraduate students in Nigeria
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DOI: 10.5267/j.msl.2020.10.015
Abstract: Article history: Received: July 20, 2020 Received in revised format: September 1 read more here.
Keywords: shift consumer; paradigm shift; consumer satisfaction; satisfaction loyalty ... See more keywords