The conditional enjoyment-enhancing effect of shipping box aesthetics
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DOI: 10.1016/j.jretconser.2020.102213
Abstract: Abstract Online retailers increasingly use aesthetically appealing shipping boxes to deliver products to their customers. However, little is known about the potential effects of delivering products in aesthetically appealing shipping boxes on customer responses. This… read more here.
Keywords: box aesthetics; effect shipping; shipping box; effect ... See more keywords