The impact of the COVID ‐19 pandemic on grocery shopper behaviour: Analysis of shopper behaviour change using store transaction data
Sign Up to like & getrecommendations! Published in 2022 at "Journal of Consumer Behaviour"
DOI: 10.1002/cb.1999
Abstract: The systemic shock of coronavirus (COVID-19) and its impact on the global economy has been unprecedented with grocery shopper behaviour changing dramatically through various stages of the pandemic. COVID-19 has caused unusual market conditions, with… read more here.
Keywords: grocery shopper; transaction data; shopper behaviour; behaviour ... See more keywords
Showrooming and retail opportunities: A qualitative investigation via a consumer-experience lens
Sign Up to like & getrecommendations! Published in 2018 at "Journal of Retailing and Consumer Services"
DOI: 10.1016/j.jretconser.2017.10.004
Abstract: Showrooming represents a shopper behaviour prevalent in today's retail landscape, referring to consumers inspecting a desired product at a retailer's physical store and then buying it online, usually from a competitor. Showrooming has been examined… read more here.
Keywords: showrooming retail; shopper behaviour; consumer; investigation ... See more keywords
Retail atmospherics effect on store performance and personalised shopper behaviour: a cognitive computing approach
Sign Up to like & getrecommendations! Published in 2021 at "International Journal of Emerging Markets"
DOI: 10.1108/ijoem-03-2021-0433
Abstract: PurposeThe best possible way for brick-and-mortar retailers to maximise engagement with personalised shoppers is capitalising on intelligent insights. The retailer operates differently with diversified items and services, but influencing retail atmospheric on personalised shoppers, the… read more here.
Keywords: retail atmospherics; store performance; shopper behaviour; performance personalised ... See more keywords