Shopper Deal Seeking Across Channels: An Updated View
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DOI: 10.1080/10696679.2019.1577688
Abstract: Today’s shoppers have a wide-range of shopping outlets available, including in-store, online, and mobile channels and the availability of deals and discounts across these channels is changing rapidly. Traditional research in consumer deal seeking focuses… read more here.
Keywords: channels updated; shopper deal; seeking across; deal ... See more keywords