Retailer Marketing Communications in the Digital Age: Getting the Right Message to the Right Shopper at the Right Time
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DOI: 10.1016/j.jretai.2021.02.001
Abstract: Abstract The evolving retail landscape in the digital age has resulted in opportunities and novel capabilities for retailers. This paper identifies four key challenges facing retailers based on insights from practitioners and academics using the… read more here.
Keywords: right message; right time; digital age; shopper right ... See more keywords