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Published in 2020 at "Journal of Retailing and Consumer Services"
DOI: 10.1016/j.jretconser.2020.102393
Abstract: Abstract The study focuses on comparative effectiveness of two e-tail servicescape dimensions, e.g., product assortment and order fulfillment on consumers’ online purchase intentions for fashion apparel shopping. The mediating effect of shopping assistance and efficiency…
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Keywords:
tail servicescape;
shopping assistance;
fulfillment;
tail ... See more keywords