Digital consumerism in times of crisis: exploring the shift in online shopping behaviour
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DOI: 10.1108/bfj-01-2024-0021
Abstract: PurposeThis research delves into consumer online shopping behaviour during the different phases of the COVID-19 pandemic, utilising the Theory of Planned Behaviour and the Behavioural Inhibition System.Design/methodology/approachA unique and comprehensive repeated cross-sectional methodology was meticulously… read more here.
Keywords: methodology; consumer; online shopping; shopping behaviour ... See more keywords
AN ANALYSIS OF ONLINE CONSUMER SHOPPING BEHAVIOUR
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DOI: 10.17512/pjms.2018.18.2.27
Abstract: The objective of the article is to sum up the theoretical basis of the issue, analyse shopping behaviour of consumers on the Internet in terms of applied marketing activities and research the contexts based on… read more here.
Keywords: article; behaviour consumers; analysis online; marketing ... See more keywords