The Virtual Store: A New Shopping Channel That Generates Value and Well‐Being for Gen Z Customers
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DOI: 10.1002/cb.2480
Abstract: The increasing adoption of virtual reality in the retail sector has spurred academics and professionals alike to understand shopping experiences in virtual stores. Unlike existing studies that used this technology only as a research tool,… read more here.
Keywords: generates value; shopping channel; store; virtual store ... See more keywords