Research on online shopping contextual cues: refining classification from text mining
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DOI: 10.1108/apjml-10-2022-0847
Abstract: PurposeContextual cues have become a hot research topic in the field of mobile consumer behavior, owing to the continuous rise of digital marketing. However, the complex online shopping scene makes it challenging to directly identify… read more here.
Keywords: contextual cues; consumer behavior; shopping contextual; online shopping ... See more keywords