Drivers of customer satisfaction in the grocery retail industry: A longitudinal analysis across store formats
Sign Up to like & getrecommendations! Published in 2021 at "Journal of Retailing and Consumer Services"
DOI: 10.1016/j.jretconser.2021.102505
Abstract: Abstract The design of satisfactory shopping experiences remains one of the main challenges for building long-term profitability in modern retailing. Therefore, companies are interested in identifying the key drivers of the service execution that shape… read more here.
Keywords: across store; customer; satisfaction; shopping experience ... See more keywords
Explorer l’expérience de shopping dans un magasin phygital
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DOI: 10.7193/dm.091.45.60
Abstract: Exploring the shopping experience in a phygital store This study presents a first exploration of the shopping experience in a phygital store. The objective is to identify the functions of digital and physical devices and… read more here.
Keywords: shopping; digital physical; rience; shopping experience ... See more keywords