Shopping Hard or Hardly Shopping: Revealing Consumer Segments Using Clickstream Data
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DOI: 10.1109/tem.2021.3070069
Abstract: The recent rise of big data analytics is transforming the apparel retailing industry. E-retailers, for example, effectively use large volumes of data generated as a result of their day-to-day business operations data to aid operations… read more here.
Keywords: clickstream data; hard hardly; shopping hard; consumer segments ... See more keywords