Mobile shopping intensity: Consumer demographics and motivations
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DOI: 10.1016/j.jretconser.2021.102741
Abstract: Abstract Purpose To investigate how consumer demographics and motivations may influence their mobile shopping intensity. Design/methodology/approach An online survey was developed to collect data using SurveyMonkey's online shopper panel. The final sample consisted of 937… read more here.
Keywords: consumer demographics; demographics motivations; mobile shopping; shopping intensity ... See more keywords
Mavenism and e-maven propensity: antecedents, mediators and transferability
Sign Up to like & getrecommendations! Published in 2018 at "Journal of Research in Interactive Marketing"
DOI: 10.1108/jrim-01-2018-0008
Abstract: Purpose Using social cognitive theory as a theoretical backdrop, this paper aims to investigate antecedents and mediators of e-maven propensity and evaluates the transferability of physical market maven to online channel. A conceptual model capturing… read more here.
Keywords: physical market; antecedents mediators; propensity; maven propensity ... See more keywords