Factors Influencing Online Shopping Intention: An Empirical Study in Vietnam
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DOI: 10.13106/jafeb.2021.vol8.no3.1257
Abstract: The study examines factors that influence shopping intention of online consumers in Vietnam. Studied factors include consumers’ attitude, subjective norms, perception of behavioral control, perception of usefulness, perceived risks and trust. The expansion of Theory… read more here.
Keywords: online shopping; shopping intention; study;
The impact of perceived risk on consumers’ online shopping intention: An integration of TAM and TPB
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DOI: 10.5267/j.msl.2020.2.009
Abstract: Article history: Received: October 16, 2019 Received in revised format: January 3 read more here.
Keywords: consumers online; online shopping; impact perceived; shopping intention ... See more keywords