The impact of shopping motivation on sustainable consumption: A study in the context of green apparel
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DOI: 10.1016/j.jclepro.2021.126239
Abstract: Abstract The study aims to investigate the impact of shopping motivation on consumers’ intention to buy green apparel. The study adopted the theory of shopping motivation (utilitarian and hedonic motivation) as a framework. Further, the… read more here.
Keywords: impact; motivation; shopping motivation; green apparel ... See more keywords
Exploring the impact of the physical conditions of mannequin displays on mental simulation: An embodied cognition theory perspective
Sign Up to like & getrecommendations! Published in 2021 at "Journal of Retailing and Consumer Services"
DOI: 10.1016/j.jretconser.2020.102332
Abstract: Abstract This study examines how mannequins' physical conditions of display height and distance are related to consumers’ shopping motivations in generating mental simulation resulting in purchase intention. A 2 × 2 x 2 between-subjects lab experiment (n = 249)… read more here.
Keywords: display height; physical conditions; shopping motivation; mental simulation ... See more keywords