SOCO's impact on service outcomes of tour guides: the moderating effect of customers’ shopping orientation
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DOI: 10.1080/13683500.2015.1118444
Abstract: This research examines the effects of both sales-oriented and customer-oriented service strategies of tour guides on service outcomes: rapport, customer satisfaction, customer loyalty, and willingness to tip. This research also investigates how customers’ shopping orientation… read more here.
Keywords: tour guides; shopping orientation; service outcomes; customer ... See more keywords