Shopping Orientations and Their Inter-Relatedness: A Study on the Poor for CPGs
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DOI: 10.1080/08911762.2020.1733729
Abstract: Abstract The poor, with a population of about four billion and a staggering annual purchasing power of US$6 trillion, qualify to be a significant market, particularly for the consumer-packaged goods (CPGs). The poor spend a… read more here.
Keywords: shopping; cpgs; inter relatedness; shopping orientations ... See more keywords