Online grocery shopping in Thailand: Consumer acceptance and usage behavior
Sign Up to like & getrecommendations! Published in 2019 at "Journal of Retailing and Consumer Services"
DOI: 10.1016/j.jretconser.2019.02.005
Abstract: This study is the first of its kind to examine the acceptance and usage behavior of online grocery shopping in Thailand. It proposes an extension of the technology acceptance model, including subjective norm, visibility, perceived… read more here.
Keywords: online grocery; grocery shopping; shopping thailand; acceptance ... See more keywords