Shopping well-being: the role of congruity and shoppers’ characteristics
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DOI: 10.1108/jcm-07-2020-3943
Abstract: Purpose Although shopping well-being has become a focal construct in retail shopping studies, little is known about the key drivers of this construct. This study aims to further discern some of the key antecedents of… read more here.
Keywords: role congruity; shopping well; congruity; congruity shopping ... See more keywords