Showrooming: an Exploratory Empirical Investigation of Students’ Attitudes and Behavior
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DOI: 10.1080/10580530.2018.1503802
Abstract: ABSTRACT Showrooming, or the activity of shopping in bricks-and-mortar stores and partaking in their services without payment, but making the purchase from a lower priced online retailer, can be detrimental to the survival of bricks-and-mortar… read more here.
Keywords: attitudes behavior; showrooming exploratory; investigation students; students attitudes ... See more keywords