Showrooming and retail opportunities: A qualitative investigation via a consumer-experience lens
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DOI: 10.1016/j.jretconser.2017.10.004
Abstract: Showrooming represents a shopper behaviour prevalent in today's retail landscape, referring to consumers inspecting a desired product at a retailer's physical store and then buying it online, usually from a competitor. Showrooming has been examined… read more here.
Keywords: showrooming retail; shopper behaviour; consumer; investigation ... See more keywords