Transit advertising in corporate branding: a multilevel study
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DOI: 10.1108/ijchm-11-2017-0777
Abstract: Purpose The purpose of the present study is to examine the effectiveness of tourist shuttle bus advertising for the corporate brand image of gaming and hospitality operators. Design/methodology/approach Grounded in the theoretical framework of Message… read more here.
Keywords: shuttle bus; study; advertising effectiveness; advertising corporate ... See more keywords
Towards Autonomous Transportation. Passengers’ Experiences, Perceptions and Feelings in a Driverless Shuttle Bus in Finland
Sign Up to like & getrecommendations! Published in 2019 at "Sustainability"
DOI: 10.3390/su11030588
Abstract: Autonomous vehicles, electrification, and ride-sharing appear to be the next big change in the field of mobility. It can lead to safer roads, less congestion, and reduced parking. In this research, we focus on real-life… read more here.
Keywords: bus; shuttle bus; autonomous vehicles; perceptions feelings ... See more keywords