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Published in 2023 at "Asia Pacific Journal of Marketing and Logistics"
DOI: 10.1108/apjml-10-2022-0875
Abstract: PurposeThis research aims to explore the dark side of mobile applications by investigating the role of apps' technicality and app security in the mechanism of user satisfaction, app intention and customers' continuance tendency to make…
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Keywords:
dark side;
user satisfaction;
app purchases;
side mobile ... See more keywords