The dynamics of entry for digital platforms in two-sided markets: a multi-case study
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DOI: 10.1007/s12525-020-00409-4
Abstract: Motivating buyers and sellers to join an empty platform is thought to be a key challenge for firms attempting to launch digital platforms in two-sided markets. According to predictions from extant literature, ’no one joins… read more here.
Keywords: digital platforms; two sided; sided markets; study ... See more keywords