Balance as Credibility? How Presenting One- vs. Two-Sided Messages Affects Ratings of Scientists' and Politicians' Trustworthiness.
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DOI: 10.1080/10410236.2022.2111638
Abstract: Public and private decision-making on health problems relies on scientific evidence. However, scientific knowledge includes uncertainty, as does knowledge about COVID-19. In an experimental study, we tested how the trustworthiness (on the three dimensions expertise,… read more here.
Keywords: credibility presenting; sided messages; presenting one; one two ... See more keywords
How Self-confidence Moderates the Effect of Two-sided Messages on Purchase Intention
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DOI: 10.1177/0973258620946548
Abstract: This article seeks to clarify how two-sided messages work by explaining their causal effects on purchase intention moderated by the self-confidence of individuals. Three studies were performed. Study 1 measured individuals’ levels of self-confidence and… read more here.
Keywords: self confidence; two sided; sided messages; purchase intention ... See more keywords
Vlogger's persuasive strategy and consumers' purchase intention: The dual mediating role of para-social interactions and perceived value
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DOI: 10.3389/fpsyg.2022.1080507
Abstract: It is a new advertising marketing method for commodity companies to use vloggers to endorse their products, and to influence consumers' attitudes and decisions. In view of this phenomenon, there are few studies on the… read more here.
Keywords: sided messages; consumers purchase; para social; value ... See more keywords
Impact of Refutational Two-Sided Messages on Attitudes Toward Novel Vaccines Against Emerging Infectious Diseases During the COVID-19 Pandemic
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DOI: 10.3389/fpubh.2022.775486
Abstract: Two-sided messages that include two perspectives (i.e., risks and benefits) are more effective than one-sided messages that convey only one perspective (usually only the benefits). Refutational two-sided messages are effective for communicating risks regarding vaccines.… read more here.
Keywords: message; sided messages; one sided; emerging infectious ... See more keywords