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Published in 2020 at "Journal of environmental horticulture"
DOI: 10.24266/0738-2898-38.4.120
Abstract: The goal of this study was to better understand consumers' likelihood to buy a plant when the word “sale” was presented in red font on a white sign, with a range of font sizes, showing…
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Keywords:
font;
sale;
sale sign;
size ... See more keywords