LAUSR

Signaling authenticity of ethnic cuisines via handwriting

Sign Up to like & get
recommendations!
0 Published in 2020 at "Annals of Tourism Research"

DOI: 10.1016/j.annals.2020.103054

Abstract: Abstract Ethnic cuisines have become increasingly popular among travelers. Given people's demand for authenticity in ethnic dining, this research proposes and examines handwriting as a menu presentation strategy that boosts perceived authenticity of menu offerings… read more here.

Keywords: authenticity ethnic; signaling authenticity; via handwriting; ethnic cuisines ... See more keywords