Signaling socially responsible consumption among millennials: an identity-based perspective
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DOI: 10.1108/srj-02-2019-0074
Abstract: Purpose Using identity theory, this paper aims to explore differences in socially responsible signaling behavior based on the salience of a personal or social identity. Design/methodology/approach Structural equation modeling was used to study the relationship… read more here.
Keywords: consumption among; responsible consumption; signaling socially; socially responsible ... See more keywords