Effects of brand-related and market signals on franchisees’ entrepreneurial decisions: a multi-country panel data analysis
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DOI: 10.1007/s11365-018-0495-6
Abstract: This paper analyses the influence of market and brand-related signals on franchisees’ decisions when choosing a franchise brand with which to open an outlet for the first time. Panel data methodology was used to analyse… read more here.
Keywords: country; signals franchisees; panel data; brand ... See more keywords