Silence is golden? Relationship between silent behavior among online community members and operation performance from the perspective of personality trait
Sign Up to like & getrecommendations! Published in 2022 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2022.912511
Abstract: As companies are transforming their branding, marketing, operations, and research and development (R&D) by running online communities to build their core competitive advantages in the digital era, the silent majority is still the norm in… read more here.
Keywords: operation performance; community members; online community; community ... See more keywords