One does not simply meme about organizations: Exploring the content creation strategies of user-generated memes on Imgur
Sign Up to like & getrecommendations! Published in 2018 at "Public Relations Review"
DOI: 10.1016/j.pubrev.2018.06.004
Abstract: Abstract This study explores how online publics are engaging with organizations by creating and sharing brand-related content online, outside corporate-controlled communication environments. This research employs a quantitative content analysis of memes shared on the social… read more here.
Keywords: organizations exploring; simply meme; exploring content; meme organizations ... See more keywords