Why a Single Pro-Environmental Appeal Works to Promote Behavioral Change
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DOI: 10.2501/jar-2024-001
Abstract: Some brands, not-for-profit organizations, and social media influencers post tips to encourage prosocial behaviors. This is particularly prevalent in the context of environmental sustainability. Through a series of three studies, including a field experiment using… read more here.
Keywords: single pro; appeal works; works promote; promote behavioral ... See more keywords