Articles with "singles conspicuous" as a keyword



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Lonely heart? Warm it up with love: the effect of loneliness on singles’ and non-singles’ conspicuous consumption

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Published in 2020 at "European Journal of Marketing"

DOI: 10.1108/ejm-01-2018-0054

Abstract: This study aims to examine how loneliness, romantic relationship status (single/non-single) and romantic attachment factors (sociosexual orientation index (SOI), satisfaction with current relationship) interactively affect conspicuous consumption.,Five quasi-experimental studies were conducted with different measures of… read more here.

Keywords: singles non; singles conspicuous; non singles; conspicuous consumption ... See more keywords