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Published in 2020 at "European Journal of Marketing"
DOI: 10.1108/ejm-01-2018-0054
Abstract: This study aims to examine how loneliness, romantic relationship status (single/non-single) and romantic attachment factors (sociosexual orientation index (SOI), satisfaction with current relationship) interactively affect conspicuous consumption.,Five quasi-experimental studies were conducted with different measures of…
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Keywords:
singles non;
singles conspicuous;
non singles;
conspicuous consumption ... See more keywords