The overweight female body in Malaysian slimming advertisements: problem and solution
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DOI: 10.1080/10350330.2016.1191145
Abstract: ABSTRACT This study analyses image and text to investigate the way slimming advertising exploits women’s fear of being overweight to the extent that they feel obliged to do something about their own bodies. We show… read more here.
Keywords: female body; slimming advertisements; overweight female; malaysian slimming ... See more keywords