Slogans and logos as brand signals within investment promotion
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DOI: 10.1108/jpmd-02-2020-0017
Abstract: Purpose The purpose of this research is to understand how brand-building is used to lend credibility to investor information and to differentiate countries competing for foreign investment. Brand signals, such as slogans and logos, are… read more here.
Keywords: investment promotion; investment; slogans logos; brand ... See more keywords