Analysing tourism slogans in top tourism destinations
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DOI: 10.1016/j.jdmm.2016.04.004
Abstract: Abstract A tourism destination's slogan is an important tool in the development of its national brand. However, few studies have focused on this issue. Therefore, the main purpose of this paper is to examine the… read more here.
Keywords: tourism; slogans top; tourism slogans; top tourism ... See more keywords